Lose fat. Build muscle. Become stronger, fitter and more functional in 8 weeks.
An 8-week training system with your own Performance Coach inside WhatsApp to keep you accountable every step of the way.
Hear it from Kane.
Five minutes on how the programme works and who it is for.
Coached by someone who’s been in the fight.
I fought pro MMA in Bellator, then spent 20+ years coaching. I founded The Formula and built the accountability system behind it myself.
Results of accountability.
Real people. Real discipline. Real results.
Taking The Complete Stack and being held accountable got me the results I wanted.
Mustafa S.
The Formula system improved my ability to push myself harder.
Casey B.
Kane set the tone and the standard. I followed it and got the results.
Mustafa R.
Following The Formula training system made me realise I could lose the weight I never thought I could with this programme.
Ben K.
Kane held me accountable every step of the way. Now I don't need him because the discipline is built.
Jamie H.
What eight weeks actually changes.
Progressive training and real nutrition targets, built to change what you look like and what you can do.
Lose fat
A nutrition framework with real targets and swaps, built to hold up against a takeaway on a Friday, not just a good week.
Build muscle
Progressive training, gym or home, that adds load week on week so eight weeks in you’re visibly, measurably stronger.
Perform better
More strength, more conditioning, more work capacity. The kind of fitness that shows up outside the gym too.
Measured, not guessed: we test four benchmarks in week one and re-test them in week eight, from your own starting point.
- Strength
- Conditioning
- Body composition
- Work capacity
Your Performance Coach, inside WhatsApp
One number to save. For eight weeks it's how you train, eat and stay on track, all in the app you already have open.
It messages you first
Your coach opens the conversation, most days before you’ve had your coffee.
Ask it literally anything
Stuck on a lift, tempted by a takeaway, unsure what to swap dinner for: ask and get a straight answer in seconds.
It moves with your week
Train four days instead of five, sleep badly, travel for work: your targets shift to match.
There’s nowhere to hide
Skip a session and it’s flagged the same day. No shame, just a nudge back on track.
Only the first 50 members.
Standard pricing returns once the founder places are gone.
Half off the programme fee
£74.5 instead of £149 for the full 8 weeks.
50% off the Complete Stack
The Formula Male or Female stack, at half price alongside your programme.
Applied automatically
The founder discount is added to your order as soon as you reach checkout.
One price. No surprises.
Includes your full 8-week programme + your Performance Coach for 8 weeks.
Then £79/month to keep your Performance Coach after week 8. Cancel anytime.
- Full 8-week training + nutrition programme, yours to keep
- Personal Performance Coach in WhatsApp, in Kane’s voice, for 8 weeks
- Weekly check-ins, plus answers whenever you need them
Everything else you’re wondering.
Your next eight weeks start with one decision.
Your programme and your coach are ready the moment you join. No waiting, no invite needed. The hardest part was always starting. This time, you won’t do it alone.